FILED ENTRIES · 05

The Index

Filed entries: mental models that outlast the tools, for operators, builders, architects, leaders, and decision-makers.

Strategist · 15 min

Risk appetite: the number that ends a project

A project does not run forever because someone estimated it wrong. It runs forever because no one set the price at which they'd rather kill it than keep paying. The estimate answers how long. Only the appetite answers how much is this worth before we stop — and the missing answer has a name.